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Company Overview
Hunexia's identity, mission, vision, core values, and positioning. The company definition that anchors every activity.
Sub-brand Structure
Sub-brand Structure
Hunexia consists of a master brand and three sub-brands.
| Brand | Type | Role |
|---|---|---|
| Hunexia (master) | Company | Overall corporate identity, brand, and operations hub |
| Hunexia Labs | B2B service | Research, automation, RAG, and prototypes (technology build) |
| Hunexia Academy | B2B service | AI education (capability building) |
| Hangar (hangar-tower.com) | B2C product | A collection of mini tools and games you can use right in the browser — no install, no sign-up. The company's first consumer product. |
All four brands share the core value ("human first") and the principle of no exaggeration; show the evidence. Labs and Academy follow the master tone and voice directly. Hangar adapts the voice to a consumer context — lighter and more immediate (verb-form categories like "Take a quick break", per the redesign decision).
Hangar Onboarding Rules (B2C Special Clause, CEO-confirmed 2026-07-17)
Because Hangar is the first B2C product, its exposure differs from B2B service brands (Labs, Academy). It uses an endorsed structure.
- Brand name: The consumer brand name is "Hangar" alone. It is not called "Hunexia Hangar" (intentionally different from the "Hunexia X" naming of B2B sub-brands).
- Consumer-facing (product screens, stores): Hangar appears as an independent brand — its own logo (Logo A, the 2×2 grid mark), Pretendard typography, and the in-house design-system color tokens (navy / mint / violet). Company exposure is limited to a single minimal footer line (e.g., "Made by Hunexia"). Exact wording and placement to be finalized by Doyun and Harin during implementation. Company narrative and the word "platform" are prohibited in consumer copy (per the redesign decision).
- B2B and promotional context (proposals, LinkedIn, recruiting, cases): State explicitly "Hangar, built and operated by Hunexia". The narrative for the showcase axis (department charter §1-①) is reserved for this context. Consumers see the value of the tool; the industry sees proof of collaboration.
- Brand assets: Hangar's logo and palette are based on the in-house design-system tokens (no separate color system). Design owner = Doyun (
brand-content-designer); assets belong to the company. - Purpose and operations: The "why" (3 axes), the mission, and the organization of the product are defined in [[org-platform-charter]] as the source of truth. This document only covers the brand relationship.
Related documents
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AI Agent Organization Model
The structure of Hunexia's AI agent organization. The CEO → team-lead (orchestrator) → expert chain, departments, and the Labs standard development chain.
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Platform Department Charter (Reason for Being)
A department charter declaring the reason for being, mission, direction, per-team roles, expected outcomes, and internal collaboration flow for the Platform department (4 teams dedicated to hangar-tower.com).