Hunexia Brand Identity Plan
Comprehensive plan covering brand identity, tone and voice, slogan, positioning, core values, logo, color, typography, and sub-brand structure. The source of truth for tone across every deliverable.
Single source of truth for a human-centric AI collaboration, education, and technology company · 22 docs
Comprehensive plan covering brand identity, tone and voice, slogan, positioning, core values, logo, color, typography, and sub-brand structure. The source of truth for tone across every deliverable.
Definition of Done (DoD) for character and personification visual design. Dimension decomposition, distribution principles, brand tone constraints, and 2026 Korean makeup trends. v8.4: clothing colors chosen by each character (main navy retained, accent colors diversified). All decisions made before work begins; no post-hoc additions.
The voice and attitude every deliverable (documents, content, UI, agent responses) must share. Recommended and avoided phrasing, and the human-first principle.
The customers Hunexia serves best (ICP). The reference for targeting in sales, consulting, and training.
Hunexia's identity, mission, vision, core values, and positioning. The company definition that anchors every activity.
The sub-brand system under the Hunexia master brand: Labs (research and automation), Academy (education), and Hangar (first B2C product). Each role and the B2C exposure rules.
Strategy for the first external promotion campaign. Goals (awareness), target, core message, channel mix, KPIs, and risks. Reflects the draft status of services.md. CEO-approved (2026-07-16, recommendation accepted).
링크드인 Ep.2(Pillar B, 지식·조언형) 캡션 4종 세트 — 캡션 본문·해시태그 한 줄·첫 댓글 문안·DoD 자체 점검. /linkedin-post 스킬 첫 적용 산출물. 우리 첫 지식·조언형 게시물(Ep.1·4·5는 전원 발표형)이자 첫 Pillar B 게시물로, 고정 해시태그 기준선을 만든다. 대표 승인 대기.
대표(박우람 / Scott) 개인 링크드인 About 본문(ko/en) + Headline(ko/en). 기존 회사 대변 톤(1인칭 복수)과 구분되는 대표 개인 1인칭 톤의 첫 공식 산출물.
휴넥시아 홈페이지(hunexia.com) 런칭 알림용 링크드인 카드뉴스(Ep.5, Pillar A) 기획서. 7장 분량 — 런칭 선언·랜딩 페이지 첫인상·위키 한영 동시 공개·사람 중심 철학·실무 영역·연결망 모티프·CTA(hunexia.com 방문). 도윤 brand-content-designer 비주얼 완료, 레이 렌더 파이프라인 3종 세트(PNG·PDF·MP4) 완료, 캘린더 §6.5 반영 완료. 대표 승인·게시일 미정.
Brief for Hunexia's first external LinkedIn card news (6 pages). Per-page copy, visual direction, body caption, and design-token mapping. Posted on the CEO's personal account. CEO-approved (2026-07-16).
링크드인 게시물 규칙의 단일 진실 원천(SSOT). 알고리즘 사실(출처 표기)·우리 규칙 정본(훅·구조·해시태그·링크·CTA·리듬)·미검증 가설·소관·수용기준. 기존 4곳에 흩어진 해시태그 규칙을 이 문서로 통합하고 나머지는 포인터로 전환.
Brief for Hunexia's team-introduction LinkedIn card news (Ep.4, Pillar C). A single 9-page card news featuring all 17 members — introduced as a connection network rather than an org chart. Follow-up to Ep.1 First Steps. CEO-approved (2026-07-17), published 2026-07-19 (moved up from the original 08-13 target).
The structure of Hunexia's AI agent organization. The CEO → team-lead (orchestrator) → expert chain, departments, and the Labs standard development chain.
A pointer to where Hunexia's 2026 company goals (annual, half-year, monthly OKR) live. Living management in Notion; confirmed records in operations/goals/. Not duplicated here.
The HR system for the agent organization. Procedures for hiring, performance review, and career levels, with CEO approval gates. Every organizational change is recorded as a git commit.
How the agent organization runs. The CEO → team-lead → expert invocation flow, delegation rules, and the authority boundary between day-to-day work and HR changes.
A department charter declaring the reason for being, mission, direction, per-team roles, expected outcomes, and internal collaboration flow for the Platform department (4 teams dedicated to hangar-tower.com).
A curated recommendation for fitting the global skill ecosystem to Hunexia's real practice. Classifies into Tier 1 (adopt now), Tier 2 (conditional), and not-recommended, with MCP authentication/installation status and the unified code-review standard.